EFFECT OF SELECTION OF ADDITIONAL FOOD OF BLACK STICKY RICE AND ITS PROCESSED PRODUCTS BASED ON THE MARKETING MIX ON BLOOD SUGAR IN DM PATIENTS AT PUSKESMAS CITY OF BANDUNG
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Abstract
Background: Diabetes Mellitus (DM) is a disease caused by the inability of the body to produce enough insulin or the body unable to use the insulin it produces effectively. High blood sugar levels can lead to serious damage to the liver, blood vessels, eyes, kidneys and nerves. It is estimated that there are 629 million diabetes patients in the world in 2045. In Indonesia, the number of diabetics over the age of 15 in 2018 reached 10.9% of the total population and there are no alternative food choices for DM patients which made from black sticky rice. The purpose of this study was to determine whether there is an effect of selecting additional black sticky rice and its processed products based on the marketing mix on blood sugar in DM patients at the Bandung City Public Health Center.
Method: The research method used was a Quasi-Experiment without a control group, the data collection technique was non-randomized, the sample of DM patients who followed prolanis at the Bandung City Health Center was 43 patients.
Result: The results showed that the most preferred type of food was Snackbar, the most influential aspect of the marketing mix was promotion and it was found that there was no relationship between the selection of additional food before and after the intervention from the video.
Conclusion: The results of the study recommend to increase the number of additional food alternatives made from black sticky rice tape
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